How to Effectively Utilize Press Releases

Press releases are an excellent way to create awareness. A press release is a written news item that is distributed by your business or by a hired marketing/PR firm to appropriate news media. Your press release should be print ready, meaning it reads like a finished article. It should include a compelling title to pique… Read post »

10 Ways to Build an Email Marketing List

Email marketing is a great tool to add to your marketing arsenal. When used properly, it is an excellent way to stay in front of your brand followers, share news, drive traffic to your website, promote an event and generate sales. One of the keys to a successful email marketing program is a healthy list… Read post »

Introduction to Nextdoor Local Deals

Local Deals on NextDoor

Are you looking to reach people who live near your business? Nextdoor Local Deals could be a good fit for you. We have found this advertising channel to be reasonably priced with significant reach. Let’s take a closer look. If you aren’t familiar with Nextdoor, it is a neighborhood networking platform. Users create an account… Read post »

Developing a Marketing Calendar for 2022

With 2022 upon us, business owners are making plans and setting goals for the year ahead. For those looking to improve their marketing activities in 2022, a marketing calendar can be a very useful tool. The thought of developing a marketing calendar may seem like a daunting task, but it doesn’t have to be. The… Read post »

Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm

As part of our 21 Days of Free, we recently interviewed Mackenzie Frederick, Owner/Agent at Mackenzie Frederick State Farm located at Parade Ground Village in Malta, NY. Tell me a little about your business. We offer a unique, value based buying experience for home, auto, life, health and business insurance!  My office is independently run,... Read post »