Twitter 101 for Business: The Basics

So you’re looking at using Twitter for business? Good for you! Twitter can have some really excellent benefits for business. Let’s start off with a few of those benefits: Networking – Twitter is a great way to network with others in your industry or others who have interests that relate to your business. Joining Conversations… Read post »

The Power of Video for Small Business

With the growth of web-based marketing channels, video has become a great tool for marketing small businesses. No longer is video use restricted to TV commercials. Now, video can be integrated with a company’s website and social media or stand alone via channels such as Youtube. What Should My Videos Be About? Videos can cover… Read post »

Pinterest: What Is It and Who Is Using It?

By now we know social media is a big deal.  Tons of people use it, and they use it often.  The costs for businesses to utilize social media are low as well (can be free if the business owner is social media savvy, or can be low cost if a business utilizes a swell marketing… Read post »

Marketing on a Shoestring Budget

Marketing is important, we all know that. Funding marketing can also be a challenge; we all know that as well. Start-ups, part-time businesses, and microbusinesses may not have a large budget for marketing and advertising. Does this sound like your business? Well, have no fear, there are several low or no cost ways to market… Read post »

Leveraging Pop Culture in Social Media

Most marketers know that it is important to get the conversation going on social media.  Engaging your fan base is critical for multiple reasons.  It helps your brand stick in their minds, it often increases how much of your content they see (Facebook in particular), and it gets your brand in front of their friends… Read post »