The Importance of Integrated Marketing Activities

It is clear that marketing is crucial to the success of any business. Having a professional website, utilizing social media, implementing email marketing, distributing print collateral, etc. are all effective marketing activities. However, when these marketing activities are integrated they become much more effective! As you market your business and its products or services, you should… Read post »

Target Marketing through Social Media

The value of social media for business applications has grown to a very apparent level.  With relative ease and at a low cost, a business can connect with consumers in real time with a variety of messages and communication types (text, photo, video, link, etc.).  The amount of consumers utilizing social media is huge, and… Read post »