The Power of Video for Small Business

With the growth of web-based marketing channels, video has become a great tool for marketing small businesses. No longer is video use restricted to TV commercials. Now, video can be integrated with a company’s website and social media or stand alone via channels such as Youtube. What Should My Videos Be About? Videos can cover… Read post »

5 Ways a Business Can Utilize LinkedIn

LinkedIn is the leading social media platform for business to business. It is an excellent way for professionals to reach and connect with other professionals. This connection may be a potential client, potential referral source, potential strategic partner, potential supplier, or just a good general networking connection. Many business professionals wonder how they can maximize… Read post »

Marketing on a Shoestring Budget

Marketing is important, we all know that. Funding marketing can also be a challenge; we all know that as well. Start-ups, part-time businesses, and microbusinesses may not have a large budget for marketing and advertising. Does this sound like your business? Well, have no fear, there are several low or no cost ways to market… Read post »

Target Marketing through Social Media

The value of social media for business applications has grown to a very apparent level.  With relative ease and at a low cost, a business can connect with consumers in real time with a variety of messages and communication types (text, photo, video, link, etc.).  The amount of consumers utilizing social media is huge, and… Read post »