QR Codes: What Are They and What Do They Do?

It is no secret that technology has drastically altered marketing strategies and techniques over the years. From web to mobile, new avenues to market your business are everywhere. One interesting tool that has come to light is the QR code. What is a QR code?  Well, let’s start with what QR stands for: Quick Response…. Read post »

Leveraging Pop Culture in Social Media

Most marketers know that it is important to get the conversation going on social media.  Engaging your fan base is critical for multiple reasons.  It helps your brand stick in their minds, it often increases how much of your content they see (Facebook in particular), and it gets your brand in front of their friends… Read post »

The Importance of Integrated Marketing Activities

It is clear that marketing is crucial to the success of any business. Having a professional website, utilizing social media, implementing email marketing, distributing print collateral, etc. are all effective marketing activities. However, when these marketing activities are integrated they become much more effective! As you market your business and its products or services, you should… Read post »

Target Marketing through Social Media

The value of social media for business applications has grown to a very apparent level.  With relative ease and at a low cost, a business can connect with consumers in real time with a variety of messages and communication types (text, photo, video, link, etc.).  The amount of consumers utilizing social media is huge, and… Read post »