15 Marketing Tips for the Holiday Shopping Season

It’s the most wonderful time of the year – holiday shopping season! A time for retail and service businesses alike to cash in on shoppers seeking out that perfect gift. But how can your small business get through to consumers so that they know what you have to offer? Our gift to you…15 Marketing Tips… Read post »

Twitter 101 for Business: The Basics

So you’re looking at using Twitter for business? Good for you! Twitter can have some really excellent benefits for business. Let’s start off with a few of those benefits: Networking – Twitter is a great way to network with others in your industry or others who have interests that relate to your business. Joining Conversations… Read post »

The Scoop on Facebook Ads

Over the last couple of weeks, I have mentioned the possibility of running Promoted Posts on Facebook to a few business owners. The common response: “I didn’t know there was such a thing.” This finding has prompted me to do a brief rundown of ad options for businesses on Facebook. The first option is a… Read post »

The Importance of a Quality Website

A quality website is important for a business. Why? People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for… Read post »

The Power of Video for Small Business

With the growth of web-based marketing channels, video has become a great tool for marketing small businesses. No longer is video use restricted to TV commercials. Now, video can be integrated with a company’s website and social media or stand alone via channels such as Youtube. What Should My Videos Be About? Videos can cover… Read post »