It is clear that marketing is crucial to the success of any business. Having a professional website, utilizing social media, implementing email marketing, distributing print collateral, etc. are all effective marketing activities. However, when these marketing activities are integrated they become much more effective!
As you market your business and its products or services, you should be communicating a consistent message to your target market as well as building an image. By integrating your marketing activities, you are portraying a steady image and communicating that consistent message.
For example, the graphics of your website should flow into your social media graphics. You should also push content from your website to your social media to drive traffic back to your website. The same statements can be made in regards to your website and email marketing, and even your social media and email marketing. Your print materials should be similar visually to your website, etc. and should also drive people to your website and social media. By integrating these marketing activities, you will be driving customers to navigate through several marketing platforms- which will then expose them to your business, your products or services, and your message again and again!
