The Scoop on Facebook Ads

Over the last couple of weeks, I have mentioned the possibility of running Promoted Posts on Facebook to a few business owners. The common response: “I didn’t know there was such a thing.” This finding has prompted me to do a brief rundown of ad options for businesses on Facebook. The first option is a… Read post »

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The Importance of a Quality Website

A quality website is important for a business. Why? People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for… Read post »

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The Power of Video for Small Business

With the growth of web-based marketing channels, video has become a great tool for marketing small businesses. No longer is video use restricted to TV commercials. Now, video can be integrated with a company’s website and social media or stand alone via channels such as Youtube. What Should My Videos Be About? Videos can cover… Read post »

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Pinterest: What Is It and Who Is Using It?

By now we know social media is a big deal.  Tons of people use it, and they use it often.  The costs for businesses to utilize social media are low as well (can be free if the business owner is social media savvy, or can be low cost if a business utilizes a swell marketing… Read post »

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5 Ways a Business Can Utilize LinkedIn

LinkedIn is the leading social media platform for business to business. It is an excellent way for professionals to reach and connect with other professionals. This connection may be a potential client, potential referral source, potential strategic partner, potential supplier, or just a good general networking connection. Many business professionals wonder how they can maximize… Read post »

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