Email Marketing is an excellent tool for communicating with customers and potential customers. Using a service such as Constant Contact allows you to easily and cost-efficiently create informative, eye-catching emails to inform customers in real time.
We prefer using Constant Contact. Their prices are good, their templates are nice and it is fairly simple to use. We like it so much, we are actually a Constant Contact Solution Provider. This means we can help you get your account set up and even manage it for you.
You might be wondering, why pay for an email marketing service when I can just write an email from my email account and send it out? Well there are many reasons. First of all, using a service such as Constant Contact allows your emails to come through with full color, sections for different content, images, logos, links to your website/Facebook Page/Twitter, etc. In essence, it looks much nicer! Second, you will be able to see reports of results from your email blasts. These reports will show how many people opened it, who opened it, what links they clicked on, if any email addresses didn’t work, etc. This is all great information. You can also archive your emails, which makes them available on the internet so that you can have them available on your website for viewing.
Now that you know what service to use and the benefits of it, you need to know what type of content to include. There are many great content types you can include in your emails. Educational articles/tips/blog posts are great content pieces. Specials and coupons are excellent to include. Company news and events can be included. You should also include links to your website, Facebook Page, Twitter, LinkedIn Company Page, Youtube Channel, etc. Give people something interesting to read or something valuable and get them interested in your business.
If you have any questions about email marketing or would like help with setting up a Constant Contact account, we are here to help!
