It is no secret that technology has drastically altered marketing strategies and techniques over the years. From web to mobile, new avenues to market your business are everywhere. One interesting tool that has come to light is the QR code.
What is a QR code? Well, let’s start with what QR stands for: Quick Response. Why? Because a mobile user can scan a QR code and be taken directly to a landing page, website, app store, etc. for information or to be directed to take action. Typing a URL into a browser is no longer needed, instead a quick scan and they are there.
How can businesses use QR codes in practical situations? Let’s take a look at a couple of examples. O’Brien Pharmacy, in Ballston Spa, rolled out a new mobile app. To promote the app, they created signage with QR codes. People can scan the QR code for the mobile operating system they have (Android, Apple, Blackberry) and be taken directly to the app store for that system where they can then download the app for free. This provides an easy, quick way for the mobile user to find and download the app.
Companies that produce goods such as vegetable seeds or wood pellets often put QR codes on their packaging. Shoppers can scan the QR code and learn more information about the product or company. This is a good way to educate the shopper on your product.
Are QR codes mainstream already? Not exactly. Are they slowly growing as a tool that consumers actually utilize? We think so. Used in the right application, QR codes can provide real benefit to consumers. If you are going to use QR codes, make sure they are providing a real benefit. Also make sure they are suitable for your target market. Not all demographics are familiar with how they work, or even that they exist. So use them wisely.
