Are you thinking about creating your first website? Is it time to revamp that old, outdated website?
Before getting started, it is important to consider some key factors so that you really get the website you want and need.
1. What are my goals for my new website?
Perhaps you want to showcase your portfolio, highlight your products and services, capture leads, or sell goods. It is important to design your website so that you achieve these goals.
2. Who is my target market?
Consider demographics such as age, gender, location, income level, lifestyle, career, business vs. consumer. Your website should appeal to this target market.
3. What image do I want to project?
Affordable, luxury, homemade, modern, technologically advanced, knowledgeable, expert, high quality, fun, professional. Your website should convey this image.
4. What are the most important things I want people to see on my website?
Key products or services, seasonal offerings, location, contact information. Whatever is most important should be front and center.
5. What do I want people to do when they visit my website?
Fill out a contact form, request a quote, give me their email address, schedule an appointment, purchase, call. Your website should be designed to guide people into taking these actions.
6. Do I want to blog?
A blog is a great way to share knowledge, show your expertise, increase SEO, give people a reason to return to your website. Blog post links can be shared via outlets such as social media and email marketing to drive traffic to your website.
7. Do I have social media or an email list signup to incorporate?
Integrate social media links or feeds from platforms such as Facebook, Twitter, Instagram, Youtube, Pinterest, LinkedIn, and Google+. If you plan to utilize email marketing, a sign up form is a great way to grow your list.
8. What is my brand?
Think about your voice, logo, colors, and anything thing else that conveys your company’s brand. Your website should be branded so that it has the same look as your other marketing materials.
9. Do I have the content I will need?
Copy, photos, videos, testimonials, product information, etc. should all be carefully considered. Be sure to incorporate keywords that you wish to show up for in search results throughout your content.
10. What is my budget?
What are you looking to spend on this new website? Typical costs include domain, hosting, and design services.
11. Who is going to build and maintain my website?
Well, Prolific Marketing can help of course! Let’s talk.