Small Business Saturday is just a few days away! As the holiday shopping season gets underway, consumers will follow up their Black Friday adventures by visiting local small businesses on Saturday. They are ready to shop, and they are ready to shop local.
If you haven’t been as prudent as you would have liked with your Small Business Saturday marketing strategy, we have a few last-minute tips to help you reel in those shoppers!
1. Create a Small Business Saturday photo album on your Facebook Page with lots of photos of products that holiday shoppers may be interested in. Think gift ideas!
2. Deploy a Facebook ad. Facebook ads can be created rather quickly and launched immediately (upon approval), and you can spend as little or as much as you want on them.
3. Seek out Small Business Saturday hashtags (local and national) and get some content out through Twitter & Instagram using these hashtags.
4. Put information up on your website about what deals you’ll be offering for Small Business Saturday.
5. Send an email blast out to your contact lists. Tell them about what you have to offer for Small Business Saturday and offer a special extra discount for your email subscribers.
6. Put signage up in your store windows welcoming shoppers to come in for Small Business Saturday deals.
7. Do you belong to a business association or chamber of commerce? See if they are offering members any Small Business Saturday promotional assistance such as sharing your information through their social media channels.
8. If you sell locally made goods, tag the product makers in your social media posts. Perhaps they will share!
9. Talk to neighbor businesses to see if they are offering Small Business Saturday deals. If they are, ask if they would like to cross-promote. They can put flyers in your store and you can put flyers in their store, sending shopper traffic to each other so everybody wins.
10. Offer shoppers that come in on Small Business Saturday a special discount if they check-in on social media. This will tell their social media friends and followers that they are at your store and perhaps entice a few of them to visit as well.
We hope you have a successful Small Business Saturday!