A herd of zombies roaming the streets of Saratoga Springs, NY? It happened, it was awesome, and Prolific Marketing was behind it. Read on to learn more about the extremely successful marketing campaign that we executed for Double M Haunted Hayrides.
Gain exposure for Double M’s opening weekend
Invade Downtown Saratoga Springs with Double M zombies, use social media hashtag campaign to tie promotional activities together, inform and entice local media for potential coverage
Meet with city officials to present idea and acquire their approval, establish relationship with Downtown businesses for zombie photo opps with hashtag signage at their business, contact area business groups to seek their involvement to maximize exposure
Press release to all local media, press conference day before, contact area radio DJs
Photos and video with official hashtag, social media activity
Saratogian coverage of press conference (front page), Saratogian coverage of event (front page), Saratogian 2 additional articles in subsequent editions, Times Union coverage of event (section cover), Saratoga Today coverage of event