A Campaign by Prolific Marketing
For Double M Haunted Hayrides



A herd of zombies roaming the streets of Saratoga Springs, NY? It happened, it was awesome, and Prolific Marketing was behind it. Read on to learn more about the extremely successful marketing campaign that we executed for Double M Haunted Hayrides.

Prolific Marketing

Double M Haunted Hayrides opening weekend


Gain exposure for Double M’s opening weekend


Invade Downtown Saratoga Springs with Double M zombies, use social media hashtag campaign to tie promotional activities together, inform and entice local media for potential coverage

#zombietoga Saratoga invasion

Saratoga Coffee Traders #zombietoga

Planning Elements

Meet with city officials to present idea and acquire their approval, establish relationship with Downtown businesses for zombie photo opps with hashtag signage at their business, contact area business groups to seek their involvement to maximize exposure

Media Elements

Press release to all local media, press conference day before, contact area radio DJs

#zombietoga Press Conference

The Candy Company of Saratoga Springs #zombietoga

Marketing Elements

Photos and video with official hashtag, social media activity


WNYT #zombietoga Press Conference coverage


WNYT and CBS6 coverage of press conference

Newspapers #zombietoga

Print News Media

Saratogian coverage of press conference (front page), Saratogian coverage of event (front page), Saratogian 2 additional articles in subsequent editions, Times Union coverage of event (section cover), Saratoga Today coverage of event

Times Union seen gallery for #zombietoga

Online News Media

Times Union photo gallery, Troy Record photo gallery, Saratogian photo gallery; several print articles also published online

Q103 #zombietoga


Coverage from 100.9 The Cat, Q103, PYX 106

Twitter #zombietoga

Social Media

Photos/posts/Tweets by media, businesses, bystanders with official hashtag

Witness #zombietoga

Prolific Marketing